Practical, evidence-led writing on AI adoption, capability, agentic workflows and sustainability — by someone who actually uses it. Plus real case studies from the build. Aimed at people who want answers, not hype.
Where 20.6 million UK workers actually sit. 14 levels, 95% at the bottom, and the jump that costs nothing — but 97% still haven't made.
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Stop typing questions into AI. Start pasting things in. The free habit that beats any productivity app — no subscription, no prompt engineering, no faff.
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Six months ago, GPT-5 was the headline. Today, four labs are trading the lead in seven-day cycles. A clear-eyed map of where capability sits in April 2026 — and what it means for enterprise strategy.
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Three skill sets — collapsed into one prompting loop. What vibe coders actually do all day, and why it sits somewhere between Level 4 and Level 5 on the AI competency pyramid.
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AI doesn't care about please and thank you. So why do British professionals still write prompts like apologetic emails? A comical look at prompt etiquette, productivity, and our incurable politeness.
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When does AI-assisted writing stop being slop and start being yours? A working definition, the boredom data, and the line in the sand most people are crossing without realising it.
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AI is burning roughly Japan's worth of electricity to solve the maths behind autonomous off-world mining — the only viable route to the minerals needed for the next decade of hardware. The maths is ready. The launch cadence isn't.
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Three to five humans. A network of AI agents. The Business Analyst becomes the Outcome Architect, the Developer becomes the Logic Architect, and the squad of 2030 looks nothing like the squad of 2024. Companion long-read on Substack.
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Apple has outsourced Siri's brain to Google for roughly $1 billion a year. The balanced British read — what it means for Apple users, what it costs, when it ships, and how it stacks up against ChatGPT, Alexa+ and Copilot.
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The US government ordered Anthropic to suspend Claude Fable 5 and Mythos 5 over a national-security "jailbreak" — the first federal shutdown of a live frontier model. A balanced read: national security, free speech, and who gets to access the smartest software on earth.
ReadThe editorial is the thinking. This is the doing — real platform, BI and CRM work, written up plainly: the problem, the approach, what shipped, and what it actually changed.
The workforce is already using AI — on personal and business accounts. Instead of a policy written in the dark, we ran an anonymous workforce survey. The twist: the survey itself was built by an AI agent driving a browser, in about fifteen minutes.
Before you overlay AI, build the single source of truth. Connecting finance, CRM, sales, till and app data across 1,400–1,800 sites into one governed warehouse — the groundwork AI actually needs.
The thinking behind every case study is public — have a read.
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I've spent twenty years bridging business and technical teams across retail, fashion, finance and now hospitality & catering. The last twelve months have been almost entirely about putting AI to work — properly, in real production systems, not as a demo.
AI Sustained is where I write up what I'm learning. Practical, evidence-led, and aimed at people who want to use AI well — not people who want to be sold something. The case studies are where I show the receipts.
If something here is useful, share it. If something is wrong, tell me. If you want to talk shop, find me on LinkedIn.