The plain-English version.
AI Sustained is a personal editorial project run by Kevin Clubb. This note explains what data is collected when you visit the site or subscribe, why, and what control you have. It's written to be readable; the short version is that I collect as little as possible and never sell it.
Who's responsible
The data controller is Kevin Clubb, operating as AI Sustained (ai-sustained.com), United Kingdom. You can reach me at ai.sustained.ops@gmail.com for anything in this note.
The newsletter (HubSpot)
When you subscribe, your email address — and anything else you choose to enter — is stored and processed in HubSpot, which I use as my CRM and email platform. I use it to send you new issues and occasional updates. The legal basis is your consent, given when you submit the form. You can withdraw it at any time using the unsubscribe link in any email, or by emailing me.
HubSpot may set cookies to record that you submitted a form and to measure email engagement (opens and clicks). HubSpot, Inc. processes data in line with its own privacy policy and standard data-protection terms.
Website analytics (Google Analytics)
This site uses Google Analytics 4 to understand, in aggregate, which articles are read and how people arrive. This sets cookies and collects information such as your approximate location, device, browser and the pages you view. It helps me write more of what's useful and retire what isn't. I do not use it to identify you personally.
Cookies
In short, the site uses two kinds of cookie:
- Analytics — set by Google Analytics, to measure traffic.
- Form/marketing — set by HubSpot when you interact with the subscribe form.
You can block or delete cookies in your browser settings; the site will still work. No advertising or cross-site tracking cookies are used.
Other services I link to
- Substack — long-form posts and podcasts live there under Substack's own privacy terms.
- Cloudflare — hosts the site and processes basic request logs for security and delivery.
- Social platforms — LinkedIn, TikTok and Facebook links take you to those platforms, which track you under their own policies.
How long data is kept
Subscriber data is kept in HubSpot until you unsubscribe or ask me to delete it. Analytics data is retained according to Google Analytics' standard retention window.
Your rights
Under UK GDPR you can ask to access, correct, export or delete the personal data I hold about you, and object to or restrict its processing. Email ai.sustained.ops@gmail.com and I'll action it. If you're unhappy with how I've handled your data, you can complain to the Information Commissioner's Office (ICO).
This is a plain-English summary of how the site actually works, not formal legal advice. If your circumstances are specific, take your own professional advice — and tell me if anything here looks wrong.