AI Sustained Issue 004
06 May 2026 Vibe Coding · Capability
A Primer · For The Curious Sceptic

If you can describe it, you can build it.

Vibe coding has collapsed the gap between idea and working software. The people who used to outsource their own ideas now have a faster option — and most of them haven't noticed.

Time to first prototype
90sec
Versus weeks of agency or backlog time.
Tools required
1
A subscription. No IDE, no syntax, no framework.
Skill floor
L1/2
If you can use Outlook and Excel, you have it.
Cost of trying
~£0
The economics of "what if" change entirely.
YOU An idea, in plain English "I want a tool that lets our regional managers log site visits and tag issues by category..." DESCRIBE CLAUDE Working software, in seconds SITE VISIT LOG SAVE EXPORT No engineers. No agency. Just describing what you want.
Fig. 01 · The pattern — describe intent, receive working software.

Vibe coding is a new way of making software. You don't write code. You don't drag boxes. You describe what you want, in normal English, to an AI like Claude. It builds it. You look at it, react, ask for changes. It updates. That's the loop.

The name is silly on purpose. It captures the feel — you're not engineering, you're describing a vibe and steering. The output is real, working software you can use today.

For anyone who has spent twenty years writing requirements for someone else to build, this is a category change. The thing in your head and the thing on the screen are now seconds apart, not sprints apart.

Why not engineers, agency, or Power Apps?

You always had options. They all came with a tax.

YOU HAVE AN IDEA — WHAT NEXT? HIRE ENGINEERS TIME Weeks → months COST £40k+ to start FEEL Specs, tickets, sprints PIVOT Slow to change BEST FOR production systems DESIGN AGENCY TIME 4–12 weeks COST £15k–£60k FEEL Polished, but rigid PIVOT Change reqs = £££ BEST FOR customer-facing brand POWER APPS / NO-CODE TIME Days, if you know it COST Per-seat licensing FEEL Drag-drop, lego-like PIVOT Hits a ceiling fast BEST FOR simple forms / flows VIBE CODING YOU + AI TIME Minutes to hours COST A subscription FEEL Describe; it builds PIVOT Seconds to change SKILL No syntax to learn BEST FOR prototypes, internal tools, "what if" tests
Fig. 02 · The four routes — same destination, very different tax.

The honest read: engineers and agencies are worth every penny when something has to scale, be secure, and live for years — and overkill when you just want to test if an idea is any good. Power Apps and no-code platforms are useful, but you're still learning a tool and you hit a wall the moment you want something the platform didn't predict. Vibe coding closes the gap between thinking it and seeing it.

Vibe coding closes the gap between thinking it and seeing it. The cost of trying drops to almost zero — which changes what you bother trying.

Vibe coding

Minutes to hours. The cost of a subscription. You describe; it builds. Change in seconds. No syntax to learn. Best for prototypes, internal tools, "what if" tests — the things that used to die in the backlog because nobody could justify a project for them.

The loop — and what to build first

The mechanics are simple. You describe. It builds. You react. You ship or scrap. If you've ever sent a colleague a message saying "can the report show last month too?" — you already have the skill. You're describing intent. The AI is the colleague who builds it for you, instantly, and never gets tired of revisions.

THE LOOP If you can use Google, Word and Excel, you already know the muscle. 01 DESCRIBE "I want a form that does X." 02 SEE IT A working version appears. 03 REACT "Move that. Add a date filter." 04 SHIP / SCRAP Use it. Or bin it. No sunk cost. repeat in seconds, not sprints
Fig. 03 · A conversation, not a project. The loop runs in seconds.

Real things people have built in under an hour

Pick the most boring, most repetitive thing on your week. Open Claude. Describe it: "I do this every Friday — I'd love a tool that..." See what comes back in 90 seconds. You've lost nothing. You may have just deleted a three-hour task from your future.

One honest caveat.

Vibe coding does not replace engineers. It replaces the part where you used to wait. Anything that handles money, customer data, or has to run unattended for years still needs proper engineering, proper testing, proper governance.

But the prototype that proves the idea worth building? That used to take a project. Now it takes an afternoon — and that changes which ideas get to exist at all.

Tactical takeaway

The barrier to building software just collapsed. Most people haven't noticed yet.

01 · WHO
Anyone who can write a clear email already has the operating skill. Stop waiting for permission.
02 · WHAT
Target the boring repetition first — internal tools, prototypes, "what if" tests the backlog killed.
03 · BOUNDARY
Engineers still own anything customer-facing, money-touching, or unattended. Don't blur the line.
Tags
#VibeCoding #AITools #Claude #CitizenDevelopment #NoCode #BusinessAnalysis #FutureOfWork #Leadership #Innovation #Productivity #DigitalTransformation #UKBusiness
AI Sustained · By Kevin Clubb 2026